A national campaign
Products manufacturing and services delivery are key drivers of British economy. They support millions of jobs, bring new businesses to our towns and cities, generate opportunities in rural areas and serve as source of pride for the people of United Kingdom. This is why the British Government has invested significantly in a series of government-led marketing campaigns (1, 2, 3) and why we upgraded this Made in the UK platform in 2015, 2017 and 2021.
The UK was home to the regulation and practice of Country of Origin, and considering that the old European Commission product origin proposal no longer applies to UK businesses, it has become very important to distinguish the products and services made in the UK, by implementing a clear branding and labelling system.
Amid the chaos and uncertainty brought by Brexit, we are trying to bring the “Made in the UK” marketing into a national branding campaign. It is believed that comparing with the other positioning strategies, “Made in the UK” would be the best way to re-define uniqueness of UK manufacturing businesses and clearly distinguish British made products and services.
What we do
We have created a campaign to:
Promote Products and Services Made in the UK
Through Labelling and Certification
How we empower our members
The Made in the UK members are entitled to access the services of: