The team of MADE IN THE UK has been working on the promotion of British products and services in China market since 2005. In early days we help UK brands identify and approach Chinese channel partners in multiple regions, register business IPs (such as trade marks and .cn/ .com.cn domains) on behalf of UK companies, conduct market research with specific focus, etc.

After we obtained the trade mark of 英产 (literally “made in the UK” in Chinese) in China, a new initiative was created to combine marketing efforts of different British brands, jointly promote the collections that MADE IN THE UK. The omni service package includes:

– 英产 MADE IN UK online platform on Chinese Internet via WeChat ecosystem.

The WeChat mini APP enables streamline online order conversion and processing through the largest social network in China.

– Brick & mortar stores of 英产 MADE IN UK in Chinese top tier city such as the municipality Chongqing.

– A blockchain-based country of origin (COO) and logistic tracking system designed for UK exporters and Chinese consumers.

MADE IN UK 英产 also work closely with business partners from culture, education and creative sectors.